Market Ownership. It’s a simple truth… if you don’t obsolete your products, your competition will.
Whether you’re the market leader or suffering market erosion from “me-too” competitors, Carbon can help you shore up the barriers to competition and drive market success. We provide leadership through the twists and turns in the market landscape to help your company create market ownership.
Carbon joined a high-powered collaboration to deliver top-flight mechanical engineering for Kinect for Xbox 360–the gaming device that has forever changed the future of how man and machine interact. Our engineering team delivered rigorous engineering for the ultimate in high-volume production. Within a few short months of its introduction, Kinect had already sold over 10 million units, making it the fastest-selling consumer electronics device ever.
Microsoft, Kinect, and Xbox are trademarks of Microsoft Corporation. All rights reserved.
DCI revolutionized the horizontal directional drilling industry with the introduction of their DigiTrak drill head locator. But, over time, competitors had begun encroaching on market share. DCI advanced their core technology and enlisted Carbon to develop the visual brand language that would make their brand stand out in an increasingly crowded market. The rugged yet sophisticated DigiTrak F2 helped DCI increase market share and exceed sales forecasts. The award-winning design language has been carried through the F5 and SE models as DCI has continued to expand their product line.