Carbon Design | Audience Insights and Personality Based Marketing

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Know your buying group better than ever before.

An unprecedented perspective into the personalities that drive buying decisions.

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Our Services

Innovative, AI-Driven Insights and Solutions

Proprietary and provocative, our positioning and messaging process enables clients to better connect with audiences and create differentiated offerings. Learn how to stand out in the crowd.

Our AI-enabled personality-based marketing solution allows us to sell to people not accounts. Learn how to take your ABM program to the next level.

We’re a strategy shop that does creative.

Not only do we handle research & strategy on the front end, we then apply our thinking to high-quality creative. This allows us to do it 20% faster and 30% less expensive than big agencies.

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Our Clients

Trusted by World-Class Companies

Our Work

Carbon Case Studies

TREXTEL

BRAND REPOSITIONING FOR MSP TURNED MSAAS PROVIDER

EVE PARK

BOLSTERING A NET-ZERO DEVELOPMENT WITH A POWERFUL SALES STRATEGY

UNANET’S GAUGE REPORT

ELEVATING AN INDUSTRY BENCHMARK & INSIGHTS
REPORT TO NEW HEIGHTS

Our Thinking

Carbon Insights

The Salesperson Nobody Asked About — Who Everyone Remembered

This post is an excerpt taken from the upcoming book The Hidden Buyer Journey, to read more click here. Here is a question worth sitting with: if a...

The 2020 Work Day Study: What a Work Day Looks Like Now

What would your work day look like if you could pick how you spent your time? When we founded Carbon Design three years ago we did it with the idea...

UT Dallas Sales Leadership Summit

by Katie WeiszEstimated read time: Less than 1 minute Last month, our CEO Scott Gillum was invited to attend the UT Dallas Sales Leadership Summit...

What Sales Executives Can Learn from Kirk Cousins New Contract

The NFL season has begun and three games into the season Kirk Cousins is once again one of the top passers in the league. This is a position he’s...

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Join Our Team

Creative Thinkers & Doers Wanted.

What is full-time employment now?

Is it still literally a “time boxed” definition of 5 eight hour days a week, spent in a work environment? At Carbon Design we believe part-time can be full-time, if that’s the amount of time you choose to work.

Join us and define your own work hours, by customizing your work week and what it means to be “fully” employed.

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Meet The Team

The Talent of Carbon Design

With an average tenure of 16 years, our team gets to work quickly. No ramping up junior client team members on your dime. Our talent has been there, done that, and live to tell us how to do it better. If you’re thinking about joining us, click the button below to check out the background and experience of our team.

Meet Carbon