Carbon Design Group

General Dynamics Itronix GoBook XR-1

The world’s toughest laptop. General Dynamics Itronix came to Carbon for a signature brand language that would instantly set their brand apart. The resulting GoBook XR-1 put General Dynamics squarely ahead of the competition. It has been lauded by the press and embraced by users.

Getting Rugged Right

General Dynamics Itronix Corporation is a world-class developer of wireless, rugged computing solutions for mobile workers. With hardcore mobile computing becoming more and more commonplace, Itronix wanted to elevate its brand and differentiate its products from commodity offerings that simply do not match its performance specifications.

Itronix engaged Carbon to establish a new visual brand language and design the category leading XR-1 mobile laptop computer. The XR-1 represents a careful balance of brains and brawn-a state of the art product that uses the most sophisticated and up-to-date technology that also withstands the extremes of impact, vibration, fluid ingress, and temperature.

The XR-1 has been embraced by customers and press alike, including accolades from Rugged PC Review, CNET News, UPI, Gizmodo, ZD Net, Technology News Daily, Hot Stuff Magazine, Slashgear, PoliceOne.com, Stuff Magazine, and Editor’s Choice recognition from Laptop magazine.

This notebook can sure as hell withstand rough handling…

–Gizmodo

 

Contribution
  • Industrial Design
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