Fine-tuning natural interaction. When developing their first motion-activated kitchen faucet, Moen’s Strategic Innovation Group collaborated with our researchers to uncover the touch-less experience users desired.
A Strategy Built on Understanding
Moen is driven by innovation. As far back as 1937, when Al Moen first conceived of a single-handled faucet, delivering better user experiences has been a vital element of what has made Moen the #1 faucet brand in North America.
Creating great user experiences begins with developing a deep understanding of the user. By studying how users go through their day-to-day routines, our team uncovered the critical needs and expectations for the product experience.
Insights from the research enabled Moen to deliver a refined product spec designed to ensure the final product would connect with consumers by delivering intuitive operation and answering emotionally-charged user needs.
As a result of this collaboration, Moen and Carbon have continued to work together to develop great user experiences for the brand.